"This guide will assist librarians in marketing programs through branding, information-gathering, and a variety of methods of promotion, including print, social networks, and even a 'street team' of word-of-mouth approach…this is a handy guide."
Libraries are in a unique position to help young people explore new ideas. One easy way to do that is by using elements of pop culture to which they’re already attracted. Here, two innovative YA librarians show you how to capitalize on the latest trends--from TV, movies, and music to indie and niche interests--by incorporating them into compelling, creative programs.
Casual and fun to use, the book encompasses both traditional and Web 2.0 participatory programming, offering practical ideas, program templates, and step-by-step outlines of methods, supplies, and resources. Chapter coverage includes:
Providing answers to questions such as “What will I do with my summer program?” or “How can I incorporate something educational into our library’s gaming theme?,” this time-saving, soup-to-nuts resource is perfect for librarians working with newer technologies, as well as those looking to add some pop to traditional programming formats.